SSPO Royal Highland Show 2015

Design, Experiential

Royal Highland Show 2015

Bringing The Boathouse to Ingliston for SSPO

For the first time in almost a decade Scottish salmon farmers joined forces to promote the industry at the 2015 Royal Highland Show in Edinburgh

Scotland’s premier agricultural event attracts over 180,000 visitors and for 2015, officially Scotland’s Year of Food & Drink, the Food Hall was packed with producers from across the land. The SSPO stand conceived, designed and built by Jump transported visitors to The Boathouse, a world-famous seafood cafe on the Isle of Ulva (just off Mull). Run by the wife and sister-in-law of the local salmon farm we had visited for a photography shoot, The Boathouse embodies everything Scottish salmon farming is about . . . quality product, sustainability, community.

 

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Mull is a magical place to visit. A return trip to The Boathouse to shoot the images needed for the stand graphics and support materials was no hardship. Creating an immersive experience demanded high quality, carefully thought through images . . . and a break in some particularly ‘dreich’ west coast weather.

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Creating life-like/life-size representations of The Boathouse, the team and the unbelievable views were achieved with some clever composition of individual images, cut-outs and panoramas in post-production.

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“The stand was a major attraction in the food hall. Carpeted in artificial grass dotted with picnic tables made from recycled salmon floats, it had a wrap-around backdrop of salmon cages in a loch, and a shore-side café serving fresh seafood, which made visitors believe they could almost feel the sea breeze.”

Nicki Holmyard, SeafoodSource.com contributing editor