Dig It! 2015 is a year-long celebration of Scottish archaeology, co-ordinated by the Society of Antiquaries of Scotland and Archaeology Scotland
Jump have been involved since its inception, providing strategic support as well as branding, design & print and digital solutions.
The naming and branding challenge was to break through preconceptions of what an archaeology event is all about. We needed to appeal to and engage with a broad audience, particularly kids/teens and young adults, but without scaring off existing heritage fans.
The result has met with universal approval.
“Never before has archaeology been so associated with the colour pink!”
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