DC Thomson My Weekly

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A wicked sense of humour works for My Weekly

Pam Ayres personifies the positive, quirky outlook of one of the UK's most popular women's magazines

My Weekly is the “warm and welcoming” women’s magazine

It aims to bring the “best of life” to readers every week and is “The Perfect Mix” of fiction, celebrity & entertainment news, cookery, puzzles, readers’ stories and letters. Who better to bring this positive outlook to life in a series of idents for ITV3 than national treasure of a poet Pam Ayres?

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