Celebrating 75 years of the Beano
Comic reading is in decline with the growth of the digital world. Printed comics are fighting to keep circulation up and defend market share. Turning 75 The Beano wanted to reconnect with the core audience of 7-11 year olds. A series of cover mount gifts and a new spin-off magazine supporting the BBC’s Dennis & Gnasher animated TV show needed TV support. Jump produced a series of ads for both publications.
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